FMCG & Retails

FMCG & Retails

Green Essence Training & Management has 20+ years' experience providing the FMCG sector with state-of-the-art predictive tools and enhanced analytics. With a focus on cost optimization, category analytics, advertising, Administration, Sales Efficiency, Marketing Strategy, effectiveness and customer analytics, we've worked with a number of supermarkets FMCG Companies to increase marketing ROI and optimize operations.

A major FMCG group were running full page newspaper ads showcasing discounts at one of their supermarket brands. This type of advertising is expensive and the company wanted to assess its short-term return on investment and discover whether or not the ads were actually impacting sales.

Competition in saturated markets being as fierce as it is today means it’s vital that businesses know the profitability of customer segments, individual customers, different products and services, and different channels of distribution.

Green Essence Training & Management ’s client, a FMCG Company, wanted to analyze the net profitability of individual customers in order to focus marketing activities on its most profitable markets and customers. There is a need to strike a balance with the rapidly changes in market, profit and loss and change in buying habits of the customer due to Corona Virus Pandemic. For the Indian markets, we have some plans based on some of the world's top studies that will make your business shine. You must discuss with our experts once so that we can give you a best planning.